P&O Cruises Website & In-Cabin TV Portal
Whilst P&O Cruises has been operating cruise ships for several decades, their visual identity and information system focused predominantly on traditional printed publications. Information design had been at the heart of the process of adapting their brochure content into digital pages. By maximising innate advantages of digital space such as animation and gesture controls, huge volumes of complex data had been displayed in a compellingly simple and elegant manner.