Strategic Senior Product Designer with a decade-long track record of driving ROI through design excellence. Expert at navigating the "zero-to-one" phase by leveraging AI-driven agentic systems to scale user capabilities. I specialise in aligning cross-functional teams - specifically developers and product owners - to ensure technical feasibility meets strategic vision. My approach relies on rapid prototyping as a tool for validation, allowing stakeholders to visualise value and hit performance metrics faster.
Senior Product Designer • Product Strategy • UX & UI Design • Zero-to-One / MVP Delivery • AI & Emerging Technology
My Zero-to-One Approach:
My Zero-to-One approach centres on de-risking innovation through a seamless transition from discovery to value realisation. I begin by identifying high-impact opportunities through deep user discovery and product strategy, specifically leveraging AI-agentic capabilities to solve complex problems. By aligning with engineering partners early, I move quickly into rapid interactive prototyping to validate concepts and secure stakeholder buy-in. Through rigorous prioritisation of the MVP and close collaboration during implementation, I ensure a focused rollout that hits critical KPIs, transforming an abstract vision into a market-ready product that delivers immediate, measurable client value.
Collaborative innovation:
I drive collaborative innovation by acting as the strategic bridge between business vision and technical execution. By involving engineering early in discovery and using interactive prototypes as a shared language for stakeholders, I replace silos with a culture of co-creation. This collaborative synergy ensures we deliver AI-agentic solutions that are technically scalable, strategically aligned, and designed to empower users while hitting key business metrics.
Explore how I de-risk zero-to-one product challenges through strategy, alignment, and rapid validation.
Featured Work
At Vidsy, I took a manual creator vetting process from ambiguity to a validated AI-enabled workflow. Through rapid prototyping and cross-functional alignment, we de-risked the approach, finalised the high-fidelity UI, and created design patterns that ensured smooth implementation.