Senior Product Designer & Design Engineer:
Bridging the gap between technical logic & human-centred design for high-complexity systems.
With over 10 years of experience and a foundation in Computer Science, I specialise in navigating high-uncertainty environments - particularly internal operations and complex B2C funnels. I don't just design interfaces; I map the logic and workflows that make products actually work. I help teams move from 'what if' to 'how it works' by surfacing technical risks and aligning stakeholders before a single line of code is written.
My Strategic Differentiators
Functional Logic & Technical Discovery
I use low-fidelity, functional prototypes as a shared language between product, business, and engineering.
Surfacing Risks: My prototypes aren't about aesthetics; they are tools to surface data limitations and system risks early in discovery.
Stakeholder Alignment: I articulate the full functionality of a system to gauge investment interest and ensure we are solving the right bottleneck before development begins.
Developer Collaboration: By mapping the logic early, I ensure the solution is technically viable, reducing friction during the handoff from design to code.
Process Transformation & Meaningful AI
I bring deep investigation and systems thinking to "process reinvention." I look beyond the hype of 'chatbotting everything' to find genuine operational wins.
Agentic Workflows: At Vidsy, I reduced a 3-day manual vetting process to 5 minutes by identifying logistical tasks that could be 'agentified' while keeping human expertise in the loop.
Beyond the Chatbot: I identify high-value use cases for AI that automate the 'logistical' heavy lifting, allowing teams to focus on their core craft.
Collaborative Multiplier
I act as the 'bridge' between engineering, product, and brand. I believe my role is to empower the whole team to move faster and with more confidence.
Strategic Alignment: I lead workshops that align stakeholders around business goals—like the strategy that delivered a 20.7% conversion lift for Acamar Films.
Design Systems as a Language: I build scalable design systems that act as a shared language between design and engineering, ensuring consistency and performance across the entire product lifecycle.
Core Competencies
Product Strategy & Ownership
End-to-end product leadership in high-complexity environments
Driving roadmap development through evidence-led discovery
Defining success metrics and delivering measurable business outcomes
Research & User Insights
Leading deep UX research to identify systemic bottlenecks
Customer journey mapping for complex, multi-touchpoint systems
Usability testing to validate functional logic and workflow efficiency
Collaboration & Influence
Workshop facilitation and cross-functional stakeholder management
Influencing product direction through functional prototyping and data
Storytelling that bridges the gap between C-suite goals and technical execution
Certifications
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DeThe Chartered Institute for ITThe Chartered Institute for IT
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AJ&Smart
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The School of UX Design